Kotler,  Philip <br/><br/>
Marketing Management / 
Philip Kotler  & Keller Lane Kevin 
 - 12th ed 
 - Delhi  Pearson  2007 
<br/><br/><label>ISBN: </label>013196853X  550.00 
<br/><br/><label>Dewey Class. No.: </label>658.6  / K87